Women represent nearly 30% of the golfing community.
The recent growth of new female golfers FAR outweighs the growth on the men’s side. This growth means there is a tremendous volume of new players ready and eager to explore new brands, styles, and communities.
So why is there a gap in the supply of quality services to meet this demand?
We couldn’t just stand by and let the current state persist.
As a new entrant, we wanted to ensure a hyper focus on the key issues in the market and not get too distracted by other stylistic needs which will come with time. Functional design enhancement was our foremost priority.
What you’re seeing with the Genesis collection is the embodiment of style, form, and function as well as minimalism, comfort, and fit.
Throughout this collection, you’ll see nods to many functional enhancements (princess lines to accentuate upper body fit, deeper pockets, more comfortable inside shorts, sleeve length, etc). We hope the intentionality is both appreciated and unnoticeable as is often the case with great design.
While this first edition is certainly performance centric, we expect to drop additional Genesis styles throughout the year where you will see a continuance of technical improvements along with added style and sophistication.
As indicated by the name, this is just the beginning.
